Importance of Page Snippet and Title

Its a video from Matt Cutts explaining how important a webpage’s Title and Snippet is.

He also tells us what’s Google’s view on them and how they are working on it to show most relevant title and snippet for a page which they think isn’t appropriate enough.

So, it’s high time you prepare your pages and optimize them in and out to get the best out of the indexing of your page. Many people won’t like what Matt said here that they will choose a random title and snippet for the pages they they think is not optimized.

The Video is about 3 Minutes long and about 15MB in size.