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How Google Rates the Quality
Published on 1 Nov, 2011 at 21:55 in Search Engine News | | 4 Comments
I am not sure if it is true, but it is almost everywhere that Google’s Quality Rater Handbook is leaked last month. It’s a book that contains guidelines for Google Quality Rater team. These are the Google employees who manually check Google’s search results to make sure that the ranking algorithm is working as expected.
How To Create a High CTR SERP Listing
Published on 20 Sep, 2011 at 21:52 in SEO | | 4 Comments
Getting your website on Google first page is hard, but it is even harder to make people click on listings which are lower than first 5. You can, however, create an appealing listing by addressing people’s emotions and desires in the title and the description of your web pages. Here are some of my tips
Want to Compete against Amazon and eBay? Here is how
Published on 19 Aug, 2011 at 23:21 in Marketing | | 2 Comments
Ever wonder why your search for physical products returns the Amazon or eBay at the top most of the time? I searched for ‘Canon EOS Rebel T3i’ and ‘Harry Potter Blu Ray’ in Google and in both cases Amazon was the first organic result, even before the official webpage for Canon. So, it
Beware of SPAM Cloaking by Hackers
Published on 16 Aug, 2011 at 11:49 in SEO | | 5 Comments
A new type of spam cloaking is getting more popular, spammers hack into popular websites that have high rankings on Google and then insert keyword rich links and redirects to other websites. What can you do to make sure that your website is not abused by spammers? What is cloaking? Cloaking is a spamming technique
How To Optimize Internal Links
Optimizing the content of your web pages is important if you want to get high rankings on Google. Most people know that they have to work on web page titles, web page content and links from other sites. The internal link structure of a website is often overlooked although it has a big impact on
