Understanding Sitelinks

You probably noticed while searching in Google that some sites which ranks number one has a few extra links under the description and url. That’s what called Sitelinks.

Google Sitelinks

Why Sitelinks?
Sitelinks are nothing but the Navigation Links of the website. It’s to help searchers quickly navigate to the desired location of that website instead of going to the index page and then click on the navigation link.

How to get Sitelinks?
Sitelinks are automatically generated. It normally shows up if the website has a steady number one position for the keyword and has an easy navigation system. You cannot manipulate or bribe Google to make them generated for your website. The best way is to get the steady number one position for the keyword. This is why highly competitive keywords normally do not have a site with sitelinks.

If there is one thing the Sitelinked Websites have in common is an easy to navigate Website. The main categories (those useful for Sitelinks) stand out from the rest of the links. To help Google find the pages you would like Sitelinked, the best practice is to link to those pages sitewide, like categories in a blog or categories in a shopping website.

Most of the time, the Sitelinks are one step deeper than the index page. Like, www.domain.com/products/, www.domain.com/resources/, www.domain.com/support/, www.domain.com/aboutus/. So, making those pages linking site wide will help Google to determine them as the important pages of your website and probably select them to be appeared as sitelinks.

It’s hard to tell the exact conditions for having sitelink, but we can at least measure them by following the URL Structure, Keyword Position of the websites having sitelinks.