Adsense Third Party Ads

Its really gem of a news that Adsense is now allowing (Displaying, to precise) third part ads on its content ad network. Which means you can now control your other advertising projects through Adwords. Its really good action taken from their part as the advertisers who use third part ad networks like adbrite, bidvertiser or any other network to campaign their projects can now advertise in Adsense through Adwords.

There are only two limitation for now. One, the ads should be in English, though they are working on to approve other languages too. And, the other is that the ads should be Image Ads (Only Images and Flash based ads).
The quality of the ads will surely be maintained as they will me constantly monitored and only reputed advertiser who have a long term good relationship with Adwords may participate on this.
You don’t have to do anything on your part to receive third party ads on your site if you already have opted for Image ads. Though you can do a few things to ensure the delivery.

Heres how you can do it.
The same ad management features for Google ads also apply to third-party ads. You can use the Ad Review Center to filter specific placement-targeted ads from appearing on your site. To block contextually-targeted ads from a given advertiser, you can use the Competitive Ad Filter. (The Ad Review Center currently only shows placement-targeted ads, not contextually-targeted ads.)

Optimizing your site to allow third-party ads
To allow third-party ads on your site:

Opt into Image Ads – Currently, third-party ads are only available in image or Flash, so they won’t appear in text-only ad units.
Enable advertisers to target your AdSense channels – Most advertisers who use third-party ads are brand-conscious. They prefer to specify websites where their ads will appear in order to optimize the targeting and effectiveness of their campaigns.
Opt into placement targeting – Placement targeting will allow advertisers to target their ads specifically to your site.