“Free Stuff” – It’s Not Just for Site Visitors Anymore
There are many ways out there to make money off one’s blog or content site. Sure there are thousands, if not more, CPC, CPA and even CPM ad networks promising publishers everything from awesome converting ads to new robust revenue streams, but many simple fail to deliver. The reason for the failure is not so much because their ads are not as they promise them to be. As a matter of fact, advertisers are as hungry for new traffic as ever and ad rates have been healthily increasing with time. The reason is, many publishers out there inadvertently neglect, and sometimes upset, their site visitors by innocently pursuing their revenue goals. Let’s be honest, you too are a visitor, and are you not irked by the constant barrage of ads? Whether we’re checking our email, reading up on the latest news, seeing what’s the weather holds for us in store for tomorrow, we are constantly being nudged and badgered with an onslaught of “get this”, “click here”, “buy this”, or “try that”. Almost always the ads encountered by your site visitor are designed to make them part with their hard earned money, and very rarely can your visitor get something for FREE. Well that is about to change! Did you know that you can enjoy a nice new revenue stream and keep your visitor happy at the same time? This can be done simply by capitalizing on what the best of “Free Stuff” market niche has to offer.
By placing relevant “Free Stuff” offers, you will make your site a bit more attractive to your visitors and let them benefit from the freebies, trials or free stuff offers that speak most to them. However, you the publisher must act with care and choose the offers you with to display wisely. There’s always a tension associated with setting unrealistic goals of maximizing site revenues, since it may come at the expense of your visitor’s user experience.
Common sense can take one a long way. The main thing to worry about when placing any type of ads on your site is to make sure your action does not tarnish your site’s image or negatively affects your site visitors in any way. While this is a good starting point, it’s never enough. You must strive to offer your visitors something unique, something they will actually enjoy. “Free Stuff” has the possibility to help you with this regard. With the right formula in place there’s certainly a way to generate a nice revenue stream and make sure your visitors are not only ok with your site’s additional content, but are actually happy about it.
Here are three major points one must keep in mind when thinking about integrating “Free Stuff” as part of their site content.
1. Quality! Quality! Quality!
While everyone loves Free Stuff, you must be certain that what you are offering is legit and that users will not be taken advantage of. When choosing the types of offers you wish to display, you better be sure that the “Free Stuff” you present visitors with the highest quality offers. One questionable offer is enough to ruin your site’s credibility. While there are low quality offers that offer very high payouts, needless to say, this will only hurt you in the long-run. Such offers must be avoided at all costs. Remember, if your visitors are happy, you will be happy too.
So how does one make sure that the Free Stuff’s quality is on par with what’s expected? Well, one way to do so is to actually go out there and seek out and review every single free offer yourself. This can be very time consuming. There’s a much more reasonable alternative: Join a network specializing in freebies and trials that has a reputation for quality free stuff. This way everyone does what they know best: You can focus on further developing your site and improve its content, while the network does its magic, finds the right free stuff and weeds out the bad apples so that you only offer quality free stuff through your site.
2. Relevancy
Sure, everyone and their grandmother loves something for FREE. However, this does not mean that you need not worry about relevancy. Placing random free stuff on your site will most likely result in some additional revenues, but you will not even be coming close to your revenue making potential unless you make an effort to offer your visitors Free Stuff that’s relevant to them. Remember, your visitor came to your site for a reason, and in vast majority of cases it’s because of your site’s content. Presenting the visitor with Free Stuff that is related to your content can result in significantly higher revenues for you and a much more enjoyable experience for the visitor. Should a publisher decide to join and Ad network specializing in Free Stuff, he must pay attention the category of offers that can be used on his site. Incidentally, the network I work with offers seamless integration of many “Free Stuff” categories across the board to ensure that the “Free Stuff” publishers display are not only newest hottest offers out there, but are highly relevant.
3. Unique Content
And last but not least, you the publisher must always be on the lookout for new offers so that your free stuff content never becomes stale. Nothing smacks of unprofessional than having old, or even worse, expired offers on your site. If one is short on time, or is the type of person that would rather spend time on site content rather than scouring the internet the latest and greatest free stuff there is, then perhaps joining an ad network is not such a bad idea. A good “Free Stuff” network will have a team of experts whose sole responsibility it is to get the best possible Free Stuff offers out there and ensure that the offers never grow old on you.
Regardless of whether you decide to outsource and let a network provide your site with the best “Free Stuff” offers one can find, or you’re a do-it-yourself publisher who likes getting his hands dirty and want to get those offers by yourself, “Free Stuff” offers is definitely the way to go.
FreeDirect Media is a trusted performance-based advertising network of Freebies, Samples & Trials, where innovative technology meets outstanding customer service. Publishers get access to unobtrusive high quality “Free Stuff” offers that add value to their site and generate high eCPM Rates. FreeDirectMedia.com offers many integration options, letting Publishers integrate offer content into any section of their site, launch a new offers page using a fully customizable template or display free stuff offers in an expandable customizable toolbar.
